Engagement is a useless success metric. Track this instead.

Photo by Brett Jordan on Unsplash

As a product manager in the software space, there’s a buzzword I hear a lot: “engagement.”

You’ve probably seen it everywhere, too. From social media companies pulling the strings of your dopamine fix to notifications that pull you into an app you’ve already checked six times today, engagement is a concept that many products use as a success metric. Personally, I…